# byPM Strategic Advisory

> Principal-led, AI-first strategic advisory based in Türkiye, led by Barış Yüncüler. byPM helps institutions, ventures and funders turn priorities into programmes that can be resourced and delivered, across the EU–Türkiye–MENA corridor and beyond.

## Principal
- Barış Yüncüler, Founder & Principal. 20+ years designing, evaluating and leading programmes funded by the EU, the World Bank, the Council of Europe Development Bank (CEB), the Council of Europe and national governments.
- Independent expert evaluator, Horizon Europe.
- Education: MA, Southeast European Studies (University of Athens); EU Law (Ankara University); Data Science for Business (Harvard Business School Online); Digital Leadership (Galatasaray University).
- Languages: English, Turkish.
- Co-author, "Change Management through International Assistance Projects in Turkey", in Policy Transfer in Criminal Justice (Palgrave Macmillan, 2014): https://link.springer.com/chapter/10.1057/9781137300607_3

## How byPM helps
- Lead & deliver: senior leadership for funded programmes (programme director, team leader, key expert), short or long term.
- Design & support: field and needs assessments, project design, coaching and network access for initiatives seeking IFI, EU, INGO or private support.
- Growth, partnerships & market entry: pitch deck and business case reviews, readiness for strategic partners, and market entry for growth-seeking founders, businesses and brands across the EU–Türkiye–MENA corridor and beyond.
- Readiness reviews: overviews, concept notes and pitch decks reviewed against what funders and partners check first, with a written summary of what to strengthen.

## Track record (selected)
- €300M EU-funded migrant health programme, led as Team Leader: 13.5M+ healthcare services across 178 centres.
- 3M+ beneficiaries reached through social development and public-sector reform programmes led or contributed to.
- €750M CEB-funded post-pandemic and post-earthquake recovery programmes: design and monitoring.
- AI-supported, World Bank-funded capacity assessment (2024) of the Regional Development Agencies of Türkiye's Ministry of Industry and Technology; Team Leader and lead author; 200+ stakeholders.

## AI-first practice
AI is used to analyse field evidence, test proposals against funder criteria and run programmes on live data. It supports professional judgement and does not replace it.

## Frequently asked
- What does a readiness review include? A review against what funders and partners check first (narrative, evidence and data, fit with priorities, risk and governance), with a written summary of where the initiative stands and what to strengthen first.
- Who does byPM work with? Public institutions, international organisations and NGOs, funders, and growth-seeking founders, businesses and brands.
- Does byPM work outside Türkiye? Yes: across the EU–Türkiye–MENA corridor and beyond, in English and Turkish.
- Can byPM lead a funded programme? Yes: programme director, team leader or key expert roles, with specialist teams where needed; also joins consortia as solution partner or sub-contractor.
- Does byPM review pitch decks? Yes: pitch decks, concept notes and funding proposals, with concrete feedback on the story, evidence and ask before the pitch.

## Notes
- byPM provides advisory services only. It does not provide regulated investment advice or brokerage, and does not guarantee fundraising outcomes.

## Contact
- Email: barisyunculer@barisyunculer.com
- LinkedIn: https://www.linkedin.com/in/barisyunculer
- Website: https://www.barisyunculer.com/