/* byPM Strategic Advisory — site styles (Phase 1) */
/* Layout: advisory editorial (serif) over a system layer (mono, grid); light and dark bands alternate down the page */

@font-face { font-family: "Newsreader"; font-style: normal; font-weight: 400; font-display: swap; src: url("fonts/newsreader-latin-400-normal.woff2") format("woff2"); unicode-range: U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD }
@font-face { font-family: "Newsreader"; font-style: normal; font-weight: 400; font-display: swap; src: url("fonts/newsreader-latin-ext-400-normal.woff2") format("woff2"); unicode-range: U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF }
@font-face { font-family: "Newsreader"; font-style: italic; font-weight: 400; font-display: swap; src: url("fonts/newsreader-latin-400-italic.woff2") format("woff2"); unicode-range: U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD }
@font-face { font-family: "Newsreader"; font-style: italic; font-weight: 400; font-display: swap; src: url("fonts/newsreader-latin-ext-400-italic.woff2") format("woff2"); unicode-range: U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF }
@font-face { font-family: "Newsreader"; font-style: normal; font-weight: 500; font-display: swap; src: url("fonts/newsreader-latin-500-normal.woff2") format("woff2"); unicode-range: U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD }
@font-face { font-family: "Newsreader"; font-style: normal; font-weight: 500; font-display: swap; src: url("fonts/newsreader-latin-ext-500-normal.woff2") format("woff2"); unicode-range: U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF }
@font-face { font-family: "Geist"; font-style: normal; font-weight: 400; font-display: swap; src: url("fonts/geist-sans-latin-400-normal.woff2") format("woff2") }
@font-face { font-family: "Geist"; font-style: normal; font-weight: 500; font-display: swap; src: url("fonts/geist-sans-latin-500-normal.woff2") format("woff2") }
@font-face { font-family: "Geist"; font-style: normal; font-weight: 600; font-display: swap; src: url("fonts/geist-sans-latin-600-normal.woff2") format("woff2") }
@font-face { font-family: "Geist Mono"; font-style: normal; font-weight: 400; font-display: swap; src: url("fonts/geist-mono-latin-400-normal.woff2") format("woff2") }
@font-face { font-family: "Geist Mono"; font-style: normal; font-weight: 500; font-display: swap; src: url("fonts/geist-mono-latin-500-normal.woff2") format("woff2") }

:root {
  --bg: #FFFFFF; --bg-soft: #F4F6FA; --panel: #FFFFFF; --ink: #0B1530; --ink-2: #3A4560; --muted: #5A6478;
  --line: #E3E7EE; --grid: #EEF1F6; --accent: #2447E8; --btn: #2447E8; --signal: #F2A93B;
  --band-proof: #2447E8; --band-ai: #0B1530; --band-ai-card: #101C3D; --band-ai-line: #26355E; --on-band: #FFFFFF; --on-band-2: #DCE4FF;
  --ai-label: #8FA7FF; --shadow: 0 1px 2px rgba(11,21,48,.04), 0 12px 32px rgba(11,21,48,.08);
  --serif: "Newsreader", Georgia, "Times New Roman", serif;
  --sans: "Geist", "Segoe UI", system-ui, -apple-system, sans-serif;
  --mono: "Geist Mono", ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;
  color-scheme: light;
}
@media (prefers-color-scheme: dark) { :root:not([data-theme="light"]) {
  --bg: #0A1020; --bg-soft: #0F172B; --panel: #0F1830; --ink: #EEF2FA; --ink-2: #B9C3D9; --muted: #8F9AB3;
  --line: #1F2A44; --grid: #121B31; --accent: #8AA2FF; --btn: #2447E8; --band-proof: #1E3CC8; --band-ai: #050B1A;
  --band-ai-card: #0E1834; --band-ai-line: #22305A; --shadow: 0 12px 32px rgba(0,0,0,.35); color-scheme: dark } }
:root[data-theme="dark"] {
  --bg: #0A1020; --bg-soft: #0F172B; --panel: #0F1830; --ink: #EEF2FA; --ink-2: #B9C3D9; --muted: #8F9AB3;
  --line: #1F2A44; --grid: #121B31; --accent: #8AA2FF; --btn: #2447E8; --band-proof: #1E3CC8; --band-ai: #050B1A;
  --band-ai-card: #0E1834; --band-ai-line: #22305A; --shadow: 0 12px 32px rgba(0,0,0,.35); color-scheme: dark }

* { box-sizing: border-box }
html { scroll-behavior: smooth; scroll-padding-top: 88px; -webkit-text-size-adjust: 100% }
body { margin: 0; background: var(--bg); color: var(--ink); font-family: var(--sans); font-size: 16px; line-height: 1.55; -webkit-font-smoothing: antialiased }
img { max-width: 100%; display: block }
a { color: inherit }
a:focus-visible, button:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px }
.proof a:focus-visible, .ai a:focus-visible, .site-foot a:focus-visible, .site-foot button:focus-visible { outline-color: #FFFFFF }
h1, h2, h3 { text-wrap: balance; margin: 0 }
p { margin: 0 }
.skip { position: absolute; left: -999px; top: 8px; background: var(--ink); color: var(--bg); padding: 8px 14px; border-radius: 6px; z-index: 50 }
.skip:focus { left: 16px }
.wrap { max-width: 1312px; margin: 0 auto; padding-left: max(24px, env(safe-area-inset-left, 0px)); padding-right: max(24px, env(safe-area-inset-right, 0px)) }
.mono { font-family: var(--mono) }
.label { font-family: var(--mono); font-size: 13px; color: var(--accent); margin-bottom: 14px }
.h2 { font-family: var(--serif); font-weight: 400; font-size: clamp(34px, 4.2vw, 52px); line-height: 1.05; letter-spacing: -.02em }
.h2 em, h1 em { color: var(--accent) }
.btn { display: inline-flex; align-items: center; min-height: 48px; padding: 0 24px; border-radius: 6px; font-weight: 600; font-size: 15px; text-decoration: none; background: var(--btn); color: #FFFFFF; border: 1px solid var(--btn) }
.btn:hover { filter: brightness(1.08) }
.btn.ghost { background: var(--panel); color: var(--ink); border-color: var(--line); font-weight: 500 }
.btn-line { display: inline-flex; align-items: center; min-height: 44px; padding: 0 18px; border: 1px solid rgba(255,255,255,.5); border-radius: 6px; color: #FFFFFF; text-decoration: none; font-size: 14px; font-weight: 500 }
.btn-line:hover { background: rgba(255,255,255,.08) }
.dot { width: 8px; height: 8px; border-radius: 50%; background: var(--signal); display: inline-block; flex: none }

/* header */
header.site { border-bottom: 1px solid var(--line); background: var(--bg); position: sticky; top: env(safe-area-inset-top, 0px); z-index: 20 }
body::before { content: ""; position: fixed; inset: 0 0 auto; height: env(safe-area-inset-top, 0px); z-index: 10; background: var(--bg) }
.nav { display: flex; align-items: center; justify-content: space-between; gap: 16px; min-height: 68px; flex-wrap: wrap; padding-block: 10px }
.brand { display: flex; align-items: center; gap: 12px; text-decoration: none }
.brand b { font-family: var(--serif); font-size: 28px; font-weight: 500 }
.brand b em { font-weight: 400; color: var(--accent) }
.brand span.tag { font-family: var(--mono); font-size: 12px; color: var(--muted) }
.mark { width: 40px; height: 40px; flex: none; background: var(--ink); -webkit-mask: url("mark-bold.png") center / contain no-repeat; mask: url("mark-bold.png") center / contain no-repeat }
.mark-lg { width: 88px; height: 88px; flex: none; background: #FFFFFF; -webkit-mask: url("mark.png") center / contain no-repeat; mask: url("mark.png") center / contain no-repeat }
.links { display: flex; align-items: center; gap: 22px; font-size: 14px; font-weight: 500; flex-wrap: wrap }
.links a { text-decoration: none; color: var(--ink-2) }
.links a:hover { color: var(--accent) }
.theme { width: 36px; height: 36px; border: 1px solid var(--line); background: var(--panel); color: var(--ink); border-radius: 6px; font-size: 15px; cursor: pointer }
.menu-btn { display: none; min-height: 44px; padding: 0 14px; border: 1px solid var(--line); background: var(--panel); color: var(--ink); border-radius: 6px; font: inherit; font-size: 14px; font-weight: 600; cursor: pointer }
.mnav { border-top: 1px solid var(--line); background: var(--bg) }
.mnav[hidden] { display: none }
.mnav .wrap { display: flex; flex-direction: column; padding-block: 4px 12px }
.mnav a { min-height: 48px; display: flex; align-items: center; border-bottom: 1px solid var(--line); color: var(--ink); text-decoration: none; font-size: 16px; font-weight: 500 }
.mnav a:last-child { border-bottom: 0 }
.links a.contact { background: var(--ink); color: var(--bg); padding: 9px 16px; border-radius: 6px; font-weight: 600 }

/* hero */
.hero { border-bottom: 1px solid var(--line); background-color: var(--bg);
  background-image: linear-gradient(var(--grid) 1px, transparent 1px), linear-gradient(90deg, var(--grid) 1px, transparent 1px); background-size: 48px 48px }
.hero .wrap { display: flex; flex-wrap: wrap; align-items: center; gap: 56px; padding-block: 88px }
.hero-copy { flex: 999 1 520px; min-width: 0 }
.eyebrow { display: flex; align-items: center; gap: 10px; font-family: var(--mono); font-size: 13px; color: var(--muted); margin-bottom: 28px; flex-wrap: wrap }
h1 { font-family: var(--serif); font-weight: 400; font-size: clamp(48px, 7vw, 92px); line-height: 1; letter-spacing: -.03em }
.underline { width: 96px; height: 4px; background: var(--signal); border-radius: 2px; margin-top: 18px }
.lede { margin-top: 24px; max-width: 34em; font-size: clamp(17px, 1.6vw, 20px); color: var(--ink-2) }
.ctas { margin-top: 36px; display: flex; gap: 12px; flex-wrap: wrap }

.note-card { flex: 1 1 380px; max-width: 520px; background: var(--panel); border: 1px solid var(--line); border-radius: 12px; box-shadow: var(--shadow); overflow: hidden }
.note-top { min-height: 44px; padding: 8px 20px; display: flex; align-items: center; justify-content: space-between; gap: 12px; border-bottom: 1px solid var(--line); background: var(--bg-soft); font-family: var(--mono); font-size: 12px; color: var(--muted) }
.note-body { padding: 24px; display: flex; flex-direction: column; gap: 18px }
.note-body h2 { font-family: var(--serif); font-weight: 400; font-size: 28px; line-height: 1.15 }
.note-list { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column }
.note-list li { display: grid; grid-template-columns: 32px minmax(0, 1fr); gap: 8px; padding-block: 14px; border-top: 1px solid var(--line); font-size: 15px; color: var(--ink-2) }
.note-list .n { font-family: var(--mono); color: var(--accent); font-size: 13px; padding-top: 2px }
.note-list strong { color: var(--ink); font-weight: 600; display: block }
.note-src { font-family: var(--mono); font-size: 11px; color: var(--muted) }

/* proof band */
.proof { background: var(--band-proof); color: var(--on-band) }
.proof .wrap { padding-block: 72px; display: flex; flex-direction: column; gap: 40px }
.band-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; flex-wrap: wrap }
.proof .label { color: var(--on-band-2) }
.proof .h2 em { color: var(--on-band) }
.stats { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px }
.stat { background: rgba(255,255,255,.08); border: 1px solid rgba(255,255,255,.2); border-radius: 10px; padding: 26px 28px }
.stat .meta { font-family: var(--mono); font-size: 12px; color: var(--on-band-2); display: flex; align-items: center; gap: 8px }
.stat .meta i { width: 7px; height: 7px; background: var(--signal); display: inline-block }
.stat .fig { margin-top: 16px; font-family: var(--serif); font-size: clamp(52px, 5vw, 68px); line-height: 1; font-variant-numeric: tabular-nums }
.stat p { margin-top: 12px; font-size: 14px; color: #E2E8FF; max-width: 40em }

/* pathways */
.paths .wrap { padding-block: 96px; display: flex; flex-wrap: wrap; gap: 56px }
.paths-intro { flex: 1 1 320px; max-width: 420px }
.paths-intro p { margin-top: 18px; color: var(--ink-2) }
.list { flex: 999 1 560px; min-width: 0; border-top: 1px solid var(--ink) }
.item { display: grid; grid-template-columns: 48px minmax(0, 260px) minmax(0, 1fr); gap: 24px; padding-block: 26px; border-bottom: 1px solid var(--line); align-items: baseline }
.item .num { font-family: var(--mono); color: var(--accent); font-size: 14px }
.item h3 { font-family: var(--serif); font-weight: 400; font-size: 28px; line-height: 1.15 }
.item p { color: var(--ink-2); font-size: 15px }

/* ai band */
.ai { background: var(--band-ai); color: var(--on-band) }
.ai .wrap { padding-block: 96px; display: flex; flex-direction: column; gap: 44px }
.ai .label { color: var(--signal) }
.ai .h2 { max-width: 760px }
.ai .h2 em { color: var(--signal) }
.cards { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 18px }
.card { border: 1px solid var(--band-ai-line); background: var(--band-ai-card); border-radius: 10px; padding: 28px }
.card .tag { font-family: var(--mono); font-size: 12px; color: var(--ai-label) }
.card h3 { margin-top: 12px; font-size: 21px; font-weight: 600 }
.card p { margin-top: 10px; font-size: 14px; color: #B9C4DE; line-height: 1.6 }
.case { border-top: 1px solid var(--band-ai-line); padding-top: 28px; display: flex; flex-direction: column; align-items: flex-start; gap: 14px }
.case-tag { font-family: var(--mono); font-size: 12px; color: var(--ai-label); display: flex; gap: 8px; align-items: center }
.case-text { font-size: 17px; line-height: 1.6; color: #DCE4FF; max-width: 52em }

/* readiness */
.ready .wrap { padding-block: 96px; display: flex; flex-wrap: wrap; gap: 56px; align-items: center }
.ready-copy { flex: 999 1 420px; min-width: 0 }
.ready-copy p { margin-top: 18px; max-width: 32em; color: var(--ink-2) }
.ready-copy .btn { margin-top: 28px }
.score { flex: 1 1 360px; max-width: 560px; border: 1px solid var(--line); border-radius: 12px; padding: 28px; background: var(--panel) }
.score-top { display: flex; justify-content: space-between; align-items: baseline; gap: 12px }
.score-top .mono { font-size: 12px; color: var(--muted) }
.big { font-family: var(--serif); font-size: 44px; font-variant-numeric: tabular-nums }
.big small { font-size: 22px; color: var(--muted) }
.bars { margin-top: 20px; display: flex; flex-direction: column; gap: 14px }
.bar-l { display: flex; justify-content: space-between; gap: 12px; font-size: 13px; margin-bottom: 6px }
.bar-l .mono { font-variant-numeric: tabular-nums }
.track { height: 6px; background: var(--grid); border-radius: 3px }
.fill { height: 6px; background: var(--btn); border-radius: 3px }
.fill.weak { background: var(--signal) }
.first { margin-top: 20px; padding-top: 16px; border-top: 1px solid var(--line); font-size: 13px; color: var(--ink-2); display: flex; align-items: center; gap: 8px; flex-wrap: wrap }
.first strong { color: var(--ink) }

/* faq */
.faq { border-top: 1px solid var(--line) }
.faq .wrap { padding-block: 88px; display: flex; flex-wrap: wrap; gap: 48px 56px }
.faq-intro { flex: 1 1 280px; max-width: 360px }
.faq-list { flex: 999 1 560px; min-width: 0; margin: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 40px }
.qa { padding-block: 22px; border-top: 1px solid var(--line) }
.qa dt { font-family: var(--serif); font-size: 21px; line-height: 1.25; color: var(--ink) }
.qa dd { margin: 10px 0 0; font-size: 15px; color: var(--ink-2); line-height: 1.6 }
@media (max-width: 860px) { .faq-list { grid-template-columns: minmax(0, 1fr) } }

/* principal */
.principal { background: var(--bg-soft); border-top: 1px solid var(--line) }
.principal .wrap { padding-block: 80px; display: flex; flex-wrap: wrap; gap: 48px }
.portrait { width: 300px; max-width: 100%; height: auto; align-self: flex-start; aspect-ratio: 5 / 6; object-fit: cover; object-position: 50% 30%; border-radius: 10px }
.bio { flex: 1 1 420px; min-width: 0 }
.bio h2 { font-family: var(--serif); font-weight: 400; font-size: 44px; line-height: 1.1 }
.bio .sub { margin-top: 6px; font-family: var(--mono); font-size: 13px; color: var(--muted) }
.bio .text { margin-top: 20px; max-width: 40em; font-size: 17px; color: var(--ink-2) }
.pub { margin-top: 22px; padding: 16px 18px; border: 1px solid var(--line); border-radius: 10px; background: var(--panel); max-width: 40em }
.pub .mono { font-size: 12px; color: var(--muted) }
.pub a { display: block; margin-top: 6px; font-family: var(--serif); font-size: 19px; line-height: 1.3; color: var(--ink); text-decoration: none }
.pub a:hover { color: var(--accent) }
.pub p { margin-top: 4px; font-size: 14px; color: var(--ink-2) }
.chips { margin-top: 24px; display: flex; gap: 10px; flex-wrap: wrap }
.chips span { font-family: var(--mono); font-size: 12px; color: var(--ink-2); border: 1px solid var(--line); background: var(--panel); padding: 6px 12px; border-radius: 20px }
.foot-tech { margin-top: 40px; padding-top: 18px; border-top: 1px solid var(--line); display: flex; gap: 12px 28px; flex-wrap: wrap; font-family: var(--mono); font-size: 12px; color: var(--muted) }
.foot-tech a { text-decoration: none }
.foot-tech a:hover { color: var(--accent) }

/* footer / contact */
.site-foot { background: var(--band-ai); color: #FFFFFF }
.site-foot .wrap.main { padding-block: 64px; display: flex; flex-wrap: wrap; gap: 40px 64px; align-items: flex-start; justify-content: space-between }
.foot-brand { display: flex; align-items: center; gap: 20px }
.foot-brand b { font-family: var(--serif); font-size: 30px; font-weight: 500; display: block }
.foot-brand b em { font-weight: 400; color: var(--ai-label) }
.foot-brand span { font-family: var(--mono); font-size: 12px; color: #B9C4DE }
.contact-block { display: flex; flex-direction: column; gap: 10px; max-width: 36em }
.contact-block .label { color: var(--signal); margin: 0 }
.contact-block h2 { font-family: var(--serif); font-weight: 400; font-size: 32px; line-height: 1.15 }
.contact-block p { color: #B9C4DE; font-size: 15px }
.contact-row { margin-top: 6px; display: flex; gap: 10px; flex-wrap: wrap; align-items: center }
.email { font-family: var(--mono); font-size: 14px; color: #FFFFFF; user-select: all }
.copy { min-height: 36px; padding: 0 12px; border: 1px solid var(--band-ai-line); background: transparent; color: #DCE4FF; border-radius: 6px; font-family: var(--mono); font-size: 12px; cursor: pointer }
.copy:hover { border-color: #8FA7FF }
.foot-links { display: flex; gap: 10px 20px; flex-wrap: wrap; font-size: 14px }
.foot-links a { color: #DCE4FF }
.foot-legal { border-top: 1px solid var(--band-ai-line) }
.foot-legal .wrap { padding-block: 20px; font-size: 12px; color: #8F9AB3; display: flex; flex-wrap: wrap; gap: 8px 32px; justify-content: space-between }
.foot-legal a { color: #B9C4DE }

/* legal pages */
.legal .wrap { padding-block: 64px 96px; max-width: 860px }
.legal h1 { font-size: clamp(38px, 5vw, 56px) }
.legal .meta-line { margin-top: 14px; font-family: var(--mono); font-size: 12px; color: var(--muted) }
.legal .lang { margin-top: 18px; font-size: 14px }
.legal .lang a { color: var(--accent) }
.legal h2 { font-family: var(--serif); font-weight: 400; font-size: 28px; margin-top: 44px; padding-top: 24px; border-top: 1px solid var(--line) }
.legal p, .legal li { color: var(--ink-2); font-size: 16px; line-height: 1.65; max-width: 44em }
.legal p { margin-top: 14px }
.legal ul, .legal ol { margin: 14px 0 0; padding-left: 22px; display: flex; flex-direction: column; gap: 6px }
.legal strong { color: var(--ink) }
.legal .box { margin-top: 18px; padding: 16px 18px; border: 1px solid var(--line); border-radius: 10px; background: var(--bg-soft) }
.legal .box p { margin-top: 0 }

@media (min-width: 721px) { .mnav { display: none !important } }
@media (max-width: 720px) {
  .js .links a:not(.contact) { display: none }
  .js .menu-btn { display: inline-flex; align-items: center }
  .js .links a.contact { display: none }
  .links { gap: 10px }
  .item { grid-template-columns: 36px minmax(0, 1fr) }
  .item p { grid-column: 2 }
  .hero .wrap { padding-block: 56px }
  .stats { grid-template-columns: minmax(0, 1fr) }
  .brand span.tag { display: none }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto } }